Spring-summer is the season of rebirth, the one that brings a breath of freshness and vital energy we all need to regenerate and start again with enthusiasm and optimism. SS22 Campaign interprets this ‘joie de vivre’ mood with a joyful yet sophisticated new communication, focused on the values of uniqueness and distinctive style.

Stars of the Season are Duna, Helena Round, Tangeri, Mirage and Euforia, which dive into a metaphysical environment made of Sand, Rock, Water and Sky, the Elements of Nature these bags are inspired to.