GIANNI CHIARINI
Spring-Summer 2023
Feels on the lake

The story of two friends who, after years apart, meet again to spend a weekend of confidence and relaxing time, celebrating their historic friendship. Two women accomplices, with the same background but marked by their own values and identity.
The new Marcella Club SS23 Campaign focuses on the most authentic and distinctive values of the brand: inclusion, participation and sharing.
Feels on the lake

>The story of two friends who, after years apart, meet again to spend a weekend of confidence and relaxing time, celebrating their historic friendship. Two women accomplices, with the same background but marked by their own values and identity.
The new Marcella Club SS23 Campaign focuses on the most authentic and distinctive values of the brand: inclusion, participation and sharing.
The creativity of the four visual communication, set on the dock of a house kissed by the sun and overlooking a mirror of blue water, enhances the personalities and styles of the two friends, portrayed in natural poses and spontaneous gestures.
The creativity of the four visual communication, set on the dock of a house kissed by the sun and overlooking a mirror of blue water, enhances the personalities and styles of the two friends, portrayed in natural poses and spontaneous gestures.
Next to them, the inseparable Marcella bag in the new seasonal variants:
FLOWER POWER, PAGLIAPIXEL, COLOR STITCHING, EXPLORER
Vicino a loro, l'inseparabile borsa Marcella nelle nuove varianti di stagione: FLOWER POWER, PAGLIAPIXEL, COLOR STITCHING, EXPLORER.
Be yourself, spread your uniqueness.
#marcellaclub
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