GIANNI CHIARINI
Fall-Winter 2022/23
Destination myself... on the road of uniqueness

Freedly inspired by the cult-movie Thelma & Louise, to an imaginary of determined women aware of their own values and peculiar identities, the new Marcella Club FW22/23 Campaign stages a friends duo on a metaphor-journey on the route of individual freedom and pursuit their dreams, giving voice to the most authentic values of the brand: inclusion, participation and sharing.
Destination myself... on the road of uniqueness

Freedly inspired by the cult-movie Thelma & Louise, to an imaginary of determined women aware of their own values and peculiar identities, the new Marcella Club FW22/23 Campaign stages a friends duo on a metaphor-journey on the route of individual freedom and pursuit their dreams, giving voice to the most authentic values of the brand: inclusion, participation and sharing.
Set on a road tending to infinity the creativity of the four communication enhances the different personalities and styles of the protagonists, portrayed in natural poses and spontaneous gestures.
Set on a road tending to infinity the creativity of the four communication enhances the different personalities and styles of the protagonists, portrayed in natural poses and spontaneous gestures..
Next to them, the inseparable Marcella bag in the new seasonal variants:
CASENTINO, SHEARLING, WOOL-KNIT, MAXI ZEBRA
Next to them, the inseparable Marcella bag in the new seasonal variants: CASENTINO, SHEARLING, WOOL-KNIT, MAXI ZEBRA.
Be yourself, spread your uniqueness.
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