The SS21 Campaign tells the most authentic and peculiar values of Gianni Chiarini: craftsmanship, innovation and Made in Italy beauty.
The absolute protagonists are the bags which, with the use of the artistic technique of video-projection, get amplified and doubled on the walls of an ideal Art Gallery, in an aesthetic imaginary made of lights and evocative atmospheres.
Author of the performance, the Gianni Chiarini woman sets up the exhibition as a contemporary artist, interacting with the product and its portrayed image.